Launching a new brand for stylish window decorators
Doehetbudget.nl was thriving, happy customers, quality products, glowing reviews. But something didn’t sit right. The name suggested low-end and DIY, while the reality was quite the opposite: beautifully made, high-quality window coverings crafted by hand in Europe. It was time for the brand to grow up and own its true value.
Services
Brand strategy
Positioning & portfolio
Naming
Manifest & pay-off
Visual Identity
Creative & design direction
Launching a new brand for stylish window decorators
Doehetbudget.nl was thriving, happy customers, quality products, glowing reviews. But something didn’t sit right. The name suggested low-end and DIY, while the reality was quite the opposite: beautifully made, high-quality window coverings crafted by hand in Europe. It was time for the brand to grow up and own its true value.
Launching a new brand for stylish window decorators
Doehetbudget.nl was thriving, happy customers, quality products, glowing reviews. But something didn’t sit right. The name suggested low-end and DIY, while the reality was quite the opposite: beautifully made, high-quality window coverings crafted by hand in Europe. It was time for the brand to grow up and own its true value.
Crafting a new chapter
We began by uncovering the true essence of the brand: accessible luxury, rooted in craftsmanship. This became the foundation for a renewed name, positioning and identity, one that does justice to the care, quality and character behind the product. The name Solbelle captures that spirit. It’s soft, elegant, and inspired by the sun, the natural partner of every window covering. A name that evokes warmth, light and style, just like the spaces their products help create. Also the new style is inspired by light. Literally. Soft, sun-drenched colours, rounded window-shaped elements and a tone that’s both warm and confident.
Crafting a new chapter
We began by uncovering the true essence of the brand: accessible luxury, rooted in craftsmanship. This became the foundation for a renewed name, positioning and identity, one that does justice to the care, quality and character behind the product. The name Solbelle captures that spirit. It’s soft, elegant, and inspired by the sun, the natural partner of every window covering. A name that evokes warmth, light and style, just like the spaces their products help create. Also the new style is inspired by light. Literally. Soft, sun-drenched colours, rounded window-shaped elements and a tone that’s both warm and confident.
Crafting a new chapter
We began by uncovering the true essence of the brand: accessible luxury, rooted in craftsmanship. This became the foundation for a renewed name, positioning and identity, one that does justice to the care, quality and character behind the product. The name Solbelle captures that spirit. It’s soft, elegant, and inspired by the sun, the natural partner of every window covering. A name that evokes warmth, light and style, just like the spaces their products help create. Also the new style is inspired by light. Literally. Soft, sun-drenched colours, rounded window-shaped elements and a tone that’s both warm and confident.
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