Shaping a brand for coffee and tea lovers
In a category steeped in heritage and rituals, Simon Lévelt has always stood for true craftsmanship in coffee and tea. But as today’s consumers crave not just quality, but meaning and inspiration, the brand needed to evolve. From selective and traditional to inviting and world-savvy. The result? A premium experience that feels warm, curious, and surprisingly accessible. Rooted in legacy, ready for the now.
Services
Strategy
Brand identity
Visual Identity
Art Direction
Brand Experience Design
Website design
Shaping a brand for coffee and tea lovers
In a category steeped in heritage and rituals, Simon Lévelt has always stood for true craftsmanship in coffee and tea. But as today’s consumers crave not just quality, but meaning and inspiration, the brand needed to evolve. From selective and traditional to inviting and world-savvy. The result? A premium experience that feels warm, curious, and surprisingly accessible. Rooted in legacy, ready for the now.
Shaping a brand for coffee and tea lovers
In a category steeped in heritage and rituals, Simon Lévelt has always stood for true craftsmanship in coffee and tea. But as today’s consumers crave not just quality, but meaning and inspiration, the brand needed to evolve. From selective and traditional to inviting and world-savvy. The result? A premium experience that feels warm, curious, and surprisingly accessible. Rooted in legacy, ready for the now.
Origine and taste
We started by reframing what “premium” means for Simon Lévelt: not exclusive, but accessible. Not formal, but full of life. With the new brand promise "Proef de wereld, verrijk je smaak", we built a sharper positioning, a revitalised brand identity and packaging system, and a tone of voice that speaks with confidence. Every touchpoint, from shelf to store to social, now reflects the richness of origin, and the simplicity of taste.
Origine and taste
We started by reframing what “premium” means for Simon Lévelt: not exclusive, but accessible. Not formal, but full of life. With the new brand promise "Proef de wereld, verrijk je smaak", we built a sharper positioning, a revitalised brand identity and packaging system, and a tone of voice that speaks with confidence. Every touchpoint, from shelf to store to social, now reflects the richness of origin, and the simplicity of taste.
Origine and taste
We started by reframing what “premium” means for Simon Lévelt: not exclusive, but accessible. Not formal, but full of life. With the new brand promise "Proef de wereld, verrijk je smaak", we built a sharper positioning, a revitalised brand identity and packaging system, and a tone of voice that speaks with confidence. Every touchpoint, from shelf to store to social, now reflects the richness of origin, and the simplicity of taste.
Craft and quality
The new identity is clean but characterful. Inspired by the natural world, it uses organic textures, earthy tones, and refined typography to signal both craft and quality. Nothing screams for attention, but everything feels intentional. Subtle graphic layers hint at origin and journey. Photography plays a key role, with natural light, tactile details and an editorial feel that brings depth to everyday moments.
Craft and quality
The new identity is clean but characterful. Inspired by the natural world, it uses organic textures, earthy tones, and refined typography to signal both craft and quality. Nothing screams for attention, but everything feels intentional. Subtle graphic layers hint at origin and journey. Photography plays a key role, with natural light, tactile details and an editorial feel that brings depth to everyday moments.
Craft and quality
The new identity is clean but characterful. Inspired by the natural world, it uses organic textures, earthy tones, and refined typography to signal both craft and quality. Nothing screams for attention, but everything feels intentional. Subtle graphic layers hint at origin and journey. Photography plays a key role, with natural light, tactile details and an editorial feel that brings depth to everyday moments.
On pack, it creates clarity and shelf impact, while telling deeper stories of origin and taste. In campaigns and storytelling, the brand speaks with warmth and authority, inviting more people into the world of specialty coffee and tea. From label to landing page, it’s one consistent voice: refined, calm, and quietly confident.
On pack, it creates clarity and shelf impact, while telling deeper stories of origin and taste. In campaigns and storytelling, the brand speaks with warmth and authority, inviting more people into the world of specialty coffee and tea. From label to landing page, it’s one consistent voice: refined, calm, and quietly confident.
On pack, it creates clarity and shelf impact, while telling deeper stories of origin and taste. In campaigns and storytelling, the brand speaks with warmth and authority, inviting more people into the world of specialty coffee and tea. From label to landing page, it’s one consistent voice: refined, calm, and quietly confident.
Made by Resoluut
Made by Resoluut
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