Turning healthy eating into a movement for change
Ekomenu is on a mission to make truly healthy eating the easy choice. 100% organic, straight from the farm, and packed with flavour. Through their fully organic meal box and BIO webshop, they want to help millions eat better, fueling both people and planet in the process. But in a market full of lookalike meal kits, how do you tell a story that stands out?
Services
Strategy
Brand identity
Visual Identity
Art Direction
Brand Experience Design
Website design
Turning healthy eating into a movement for change
Ekomenu is on a mission to make truly healthy eating the easy choice. 100% organic, straight from the farm, and packed with flavour. Through their fully organic meal box and BIO webshop, they want to help millions eat better, fueling both people and planet in the process. But in a market full of lookalike meal kits, how do you tell a story that stands out?
Turning healthy eating into a movement for change
Ekomenu is on a mission to make truly healthy eating the easy choice. 100% organic, straight from the farm, and packed with flavour. Through their fully organic meal box and BIO webshop, they want to help millions eat better, fueling both people and planet in the process. But in a market full of lookalike meal kits, how do you tell a story that stands out?
Feel good, eat better
Our challenge was to craft a brand story and visual identity that reflect the bold mission and impact of Ekomenu. From a fresh, modern logo and vibrant colours to an uplifting illustration style and icon set, everything now radiates feel-good food and positive energy. The new design captures the essence of Ekomenu; optimistic, down-to-earth and purpose-driven. It’s not about trends, but about building a brand that lasts. One that invites people to eat more of the good stuff, every single day.
Feel good, eat better
Our challenge was to craft a brand story and visual identity that reflect the bold mission and impact of Ekomenu. From a fresh, modern logo and vibrant colours to an uplifting illustration style and icon set, everything now radiates feel-good food and positive energy. The new design captures the essence of Ekomenu; optimistic, down-to-earth and purpose-driven. It’s not about trends, but about building a brand that lasts. One that invites people to eat more of the good stuff, every single day.
Feel good, eat better
Our challenge was to craft a brand story and visual identity that reflect the bold mission and impact of Ekomenu. From a fresh, modern logo and vibrant colours to an uplifting illustration style and icon set, everything now radiates feel-good food and positive energy. The new design captures the essence of Ekomenu; optimistic, down-to-earth and purpose-driven. It’s not about trends, but about building a brand that lasts. One that invites people to eat more of the good stuff, every single day.
"The new brand story and visual identity of foodbox Ekomenu positions the company as a positive force in changing food behavior. See it, taste it, and experience the impact.”
Jack Stroeken
Founder & CEO
"The new brand story and visual identity of foodbox Ekomenu positions the company as a positive force in changing food behavior. See it, taste it, and experience the impact.”
Jack Stroeken
Founder & CEO
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