Positioning rail as the smart transport alternative
In a market known for complexity and tradition, Rail Release stands out by making things easier. Smarter. Faster. From leasing wagons to offering full-service mobility solutions, their approach is inventive, no-nonsense and driven by progress. But their brand didn’t yet reflect that story, visually or verbally.
Services
Positioning
Communication, content strategy
Visual Identity
Art Direction
Website design
Photography
Execution means
Positioning rail as the smart transport alternative
In a market known for complexity and tradition, Rail Release stands out by making things easier. Smarter. Faster. From leasing wagons to offering full-service mobility solutions, their approach is inventive, no-nonsense and driven by progress. But their brand didn’t yet reflect that story, visually or verbally.
Positioning rail as the smart transport alternative
In a market known for complexity and tradition, Rail Release stands out by making things easier. Smarter. Faster. From leasing wagons to offering full-service mobility solutions, their approach is inventive, no-nonsense and driven by progress. But their brand didn’t yet reflect that story, visually or verbally.
Building the brand
We developed a clear and confident brand positioning: inventive, involved, flexible and fast. Based on this, we created a new visual identity, tone of voice and communication strategy. All built to match their ambition of becoming the smartest railway mobility provider in Europe. From website and brochures to presentations, event materials and social templates, we rolled out a complete brand toolkit. Everything works together to tell one strong story: Go rail. Go smart.
Building the brand
We developed a clear and confident brand positioning: inventive, involved, flexible and fast. Based on this, we created a new visual identity, tone of voice and communication strategy. All built to match their ambition of becoming the smartest railway mobility provider in Europe. From website and brochures to presentations, event materials and social templates, we rolled out a complete brand toolkit. Everything works together to tell one strong story: Go rail. Go smart.
Building the brand
We developed a clear and confident brand positioning: inventive, involved, flexible and fast. Based on this, we created a new visual identity, tone of voice and communication strategy. All built to match their ambition of becoming the smartest railway mobility provider in Europe. From website and brochures to presentations, event materials and social templates, we rolled out a complete brand toolkit. Everything works together to tell one strong story: Go rail. Go smart.
The new identity is as sharp and straightforward as the team behind it. Clear structure. Bright colour accents. Smart use of shapes. All designed to reflect flexibility and motion, while keeping things simple and effective. A bold move in branding: the introduction of purple wagons turned heads across the industry. A clear signal that this is a fresh, forward-thinking player worth watching.
The new identity is as sharp and straightforward as the team behind it. Clear structure. Bright colour accents. Smart use of shapes. All designed to reflect flexibility and motion, while keeping things simple and effective. A bold move in branding: the introduction of purple wagons turned heads across the industry. A clear signal that this is a fresh, forward-thinking player worth watching.
The new identity is as sharp and straightforward as the team behind it. Clear structure. Bright colour accents. Smart use of shapes. All designed to reflect flexibility and motion, while keeping things simple and effective. A bold move in branding: the introduction of purple wagons turned heads across the industry. A clear signal that this is a fresh, forward-thinking player worth watching.
“Our business was evolving fast, but our brand hadn’t kept up. This rebrand brings focus, energy and clarity. It reflects who we are today, and where we’re going next.”
Julian Remie
CEO - Rail Release
“Our business was evolving fast, but our brand hadn’t kept up. This rebrand brings focus, energy and clarity. It reflects who we are today, and where we’re going next.”
Julian Remie
CEO - Rail Release
Next case
